Don’t look now, but your name and info are somewhere on the web.
And at the end of the day, it’s that information that not only shapes your online presence, but the opinions of your friends, colleagues, bosses, customers and anyone else sneaking a peek at the skeletons in your closet.
A strong reputation has always been essential to building credibility and showing off your good side. But in a world gone digital, it’s the impression you make online that matters most.
Here’s a look at what it means to have an online footprint and why online reputation management is so important to your personal brand and professional success.
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